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Forevermark Diamonds
Forevermark Diamonds



Less than one percent of the world's diamonds are eligible to become a Forevermark® diamond.

Forevermark® diamonds are genuine, untreated and natural; their beauty is unleashed by master craftsmen using skill and artistry passed down through generations.

As part of the De Beers group of companies, Forevermark® benefits from 120 years of diamond expertise.

Your diamond is inscribed with the Forevermark® icon, together with a unique number that identifies it as yours.

Ready To Shop For Diamonds?

There are a number of ways to shop our gorgeous selection of loose diamonds.

Make an in-store appointment

See diamonds up close and personal at any of our store locations. It’s a diamond viewing experience unlike any other. In our Diamond Viewing Room, you can compare diamonds side-by-side, view diamonds under a gemscope and use the same tools as our diamond buyers, making it easy to select the perfect diamond.

Video chat – virtual appointment

Not near a store or short on time? Let us do the shopping for you! We can set up an appointment to show you diamond selections through video chat. Just share what you are looking for in a diamond, and we will pick a few that meet your criteria and set up a time to video chat with you. We call it a virtual appointment.

Just drop us a line

Have a quick question? Already know what you want? Click the Live Chat button or just give us a call and our engagement experts will be happy to answer all your questions and help you find your perfect diamond. Just stop by a store or call us at 1-800-295-1543. We love chatting about diamonds and are always here to help!


What makes your Forevermark® Diamond an Engagement Diamond?


Where to find your Forevermark® Diamonds

Visit us to see some of our beautiful Forevermark® Diamonds