Diamond Education: What To Look Out For

1. Certified Diamonds

Two diamonds - even with virtually identical certification - can still look very different. That's the danger of buying online. Be sure to view your diamond before making a purchase.

2. Diamond Warranties

Beware of jewelry stores' lifetime diamond warranties that only cover manufacturer defects. Be sure to read the fine print.

3. Large Carat Weight / Low Quality

Beware of stores who sell large carat weight, poor quality diamond rings for a very low price. Really look at the quality of the ring and the diamonds under a 10x microscope to see what you are truly getting. Will this ring last a lifetime?

4. Diamond Treatments

Beware of buying a diamond that may be fracture-filled to temporarily hide inclusions or laser-drilled to remove dark inclusions. At Robbins Brothers, we refuse to sell Fracture-Filled or Laser-Drilled diamonds.

5. Misleading Discounts

Don't be fooled into thinking you are getting a good deal with sale signs of 50%, 60% or 70% off. Beware of inflated retail prices to represent a significant discount.