Two diamonds - even with virtually identical certification - can still look very different. That's the danger of buying online. Be sure to view your diamond before making a purchase.
Beware of jewelry stores' lifetime diamond warranties that only cover manufacturer defects. Be sure to read the fine print.
Beware of stores who sell large carat weight, poor quality diamond rings for a very low price. Really look at the quality of the ring and the diamonds under a 10x microscope to see what you are truly getting. Will this ring last a lifetime?
Beware of buying a diamond that may be fracture-filled to temporarily hide inclusions or laser-drilled to remove dark inclusions. At Robbins Brothers, we refuse to sell Fracture-Filled or Laser-Drilled diamonds.
Don't be fooled into thinking you are getting a good deal with sale signs of 50%, 60% or 70% off. Beware of inflated retail prices to represent a significant discount.