We love what we do. And we've been doing it for over 80 years.
Passion-filled Diamond Experts, Design Specialists and Master Artisans shine as bright as the diamonds and rings in our stores.
They have a zeal for good old-fashioned customer service, where hugs are the norm and the tears of happiness flow as they did when your team won the Superbowl. From planning the perfect proposal to making sure your ring is in tip-top shape for every anniversary, we're proud to play a small part in your love story.
Exciting. Fun. Unbelievable.
This is really happening!
When you see over a thousand rings for the first time, you feel like a kid in a candy store.
Take your time checking out case after case filled with Vintage, Classic, and Modern ring styles. We'll fill you in on the metal options, 4Cs and so much more as you try on rings you've seen online and in magazines.
It might be the first style you try on, or it might take a few visits, but when you find "The Ring" you'll just know it.
For life - now that's a true commitment.
If you're willing to take the plunge, we're ready to jump in right alongside you.
With complimentary cleanings and inspections for life, stop by anytime and your ring will get the full service spa treatment. Our 110% Diamond Guarantee covers every diamond we sell. If your diamond ever chips or cracks, no worries, we will replace it for full original value.
But it doesn't stop there. We offer 110% of the original value of your diamond as a trade-in towards the purchase of a new diamond.
We're with you for life.