Robbins Brothers and Disney Get Engaged for Valentine's Day "When In Rome" Sweepstakes
In celebration of the new date-night movie from Touchstone Pictures, "When In Rome," Robbins Brothers will host an online promotion that offers the chance to win great prizes including a trip for two to Rome.
Los Angeles, CA (PRWEB) January 12, 2010 -- Just in time for Valentine's season, Robbins Brothers, The Engagement Ring Store™ announces an online promotion that centers on the upcoming Touchstone Pictures theatrical release "When In Rome," due in theaters Jan. 29. Like the movie, the promotion allows romantic hopefuls to dream big and wish for the impossible. The destination engagement ring retailer asks people to share their "ultimate romantic wish" for a chance to win fairytale prizes including a trip for two to Rome, Italy, an Amsale designer wedding dress, and a private screening of the movie.
"The movie is delightful to watch and a perfect fit for our brand. It'll resonate well with our customers and we look forward to making many couples' dreams come true." "When In Rome" stars Kristen Bell, Josh Duhamel and Danny DeVito in a story about an ambitious New Yorker who is disillusioned with romance and takes a whirlwind trip to Rome. There she defiantly plucks magic coins from a fountain of love, igniting the passion of an odd group of suitors. But when a charming reporter pursues her with equal zest, how will she know if his love is the real thing?
The movie's utopian theme inspired Robbins Brothers' "Romantic Wishes-When In Rome" sweepstakes which ends on Feb. 14. Known for helping committed couples fulfill their engagement and wedding dreams, Robbins Brothers invites every romantic to share their own fanciful wishes. No purchase is necessary and one must be 18 years of age or older to enter.
On Feb. 15 the top ten entries will be revealed by an internal panel of judges and then voted upon the next week by the online community. Shortly after, the grand-prize trip to Rome, Amsale wedding dress, and private screening of the movie will be awarded to the 1st, 2nd and 3rd place winners with the most votes.
"We're excited to collaborate with Disney for this promotion," said Larry Gomperts, EVP of Marketing for Robbins Brothers. "The movie is delightful to watch and a perfect fit for our brand. It'll resonate well with our customers and we look forward to making many couples' dreams come true."
