Diamonds 101

They shine, shimmer and glow. You already know that. But, there's something more you should know.

Although diamond certificates are helpful guides to color, clarity, cut and carat weight, just know they should not be the only measure.

The most important factor is how the diamond looks. After all, she won't be wearing the certificate on her finger.

Check it out for yourself. Get up close and personal and see the inner beauty of this rare gem. We'll show you how.

Only then can you determine if it's the one to make her shine, shimmer and glow.