The Diamond

• Diamonds 101
• Diamond Viewing Room

• Here, there's no glass or partition separating you and your future diamond, just proper lighting, a gem scope, grading tray and scale.

  We give you the tools of the trade to ensure that you see every nuance of the diamond that you'll call your own. That's our policy. Totally transparent — with sparkles.

  We guide you through the process of selecting your diamond, seeing several side by side for comparison and finding the one that speaks to you. And will speak volumes to her.

  They say beauty is in the eye of the beholder.

  With hundreds of loose diamonds for you to choose from, we welcome you to come into our stores and behold our natural beauties.

• Diamond Quality